Pattern Beauty is expanding beyond hair care into body care with the launch of Pattern Body, a five-product collection designed to hydrate, nourish, and elevate daily self-care rituals. The line mirrors founder Tracee Ellis Ross’s mission to celebrate authenticity, inclusivity, and joy through thoughtful formulations and a sensorial experience.
The Pattern Body lineup
– Dry Exfoliating Body Scrub: sea salt and coconut oil provide gentle exfoliation, while almond oil and abyssinian seed oil replenish and soften skin.
– Moisturizing Body Wash: an oil-based cleanser that cleanses without stripping moisture, featuring aloe vera for hydration and olive oil for nourishment.
– Nourishing Body Oil: a fast-absorbing blend of seven oils that delivers lightweight hydration without a lingering residue.
– Hydrating Body Lotion: mango seed butter delivers long-lasting moisture and a subtle glow for everyday use.
– Moisture Rich Body Cream: the most indulgent option, offering intense hydration and smoothing for dry skin, ideal for evening routines.
Fragrance and philosophy
Pattern Body is anchored by the Midnite Amber fragrance—a gender-inclusive blend that combines citrus brightness with floral depth to create a mood-elevating, welcoming experience. This aligns with Ross’s broader aim of inclusive, ritual-driven self-care that honors individual identity and worth.
Pricing and availability
Each Pattern Body product is priced between $32 and $36 and is sold exclusively at patternbeauty.com, encouraging customers to build a complete body-care routine centered on nourishment, fragrance, and intention.
Tracee Ellis Ross on the launch
Ross frames Pattern Body as more than a product line—it’s a pathway to daily joy and a reaffirmation of self-worth through touch and care. In her own words, there is “an inner radiance and the self-love that is embodied in caring for ourselves,” and Pattern Body invites people to honor their skin with every scrub, wash, oil, lotion, and cream.
Context and potential impact
This expansion follows Pattern Beauty’s ethos of celebrating diversity, authenticity, and empowerment while addressing real skincare needs with clean formulations. By extending the Pattern Beauty universe into body care, the brand reinforces a cohesive, fragrance-forward routine that can resonate with existing customers and attract new ones seeking a self-care experience that is both luxurious and inclusive. The online-only, mid-priced range fits a growing market for premium, clean-label body care that emphasizes routine, ritual, and personal well-being.
Summary
Pattern Body marks a natural evolution for Tracee Ellis Ross’s brand, translating its textured-hair care philosophy into a complete body-care system. With five products designed to nourish, hydrate, and delight the senses under a unisex fragrance, Pattern Beauty aims to empower daily self-care and broaden conversations around inclusivity in beauty.
Additional notes
– The focus on clean, skin-friendly ingredients and a gender-inclusive fragrance could appeal to consumers seeking multifaceted routines that feel personal and uplifting.
– If successful, Pattern Body may open doors for limited-edition collaborations or gift sets that pair hair and body care, expanding cross-category engagement.