Pato O’Ward displayed his unexpected garbage truck driving abilities in a humorous new advertisement for the NTT IndyCar Series. This entertaining spot, set to officially air during the NFC Championship Game at 6:30 p.m. ET on Fox, features O’Ward speeding through a neighborhood, demonstrating a carefree attitude as he navigates obstacles, including mailboxes and garbage cans, to the upbeat tune of Dropkick Murphys’ “I’m Shipping Up to Boston.”
The Arrow McLaren driver shares a light moment, winking at fans as he speeds through Concord Acres, adding a fun twist to the promotion. This advertisement is part of a campaign designed to generate excitement for the upcoming 2026 IndyCar season, reviving the quirky promotional style initiated last year.
This campaign from Fox Sports showcases high-profile IndyCar drivers in unusual, everyday scenarios, moving away from their competitive environment on the race track. Last season, two-time Indianapolis 500 champion Josef Newgarden hosted a garden party where he juggled grilling and engaging with playful narratives that hinted at hidden complexities in his life.
Special US, the creative agency behind the advertisements, aims to connect these drivers with both casual viewers and dedicated fans by presenting their personalities beyond the race. “Each spot celebrates the on-track persona of the drivers while providing hardcore fans rewarding easter eggs that nod to past seasons,” said Dave Horton, the agency’s chief creative officer.
The first two commercials have successfully set a lighthearted tone, implying that even mundane tasks can possess a thrill when engaged in by elite athletes. As the 2026 season-opener in St. Petersburg on March 1 approaches, fans can anticipate further advertisements featuring Will Power and Alex Palou, highlighting their unique stories and contributions to the sport.
This creative approach not only entertains but also deepens the connection between drivers and fans, ensuring that the spirit of IndyCar racing continues to captivate audiences in every setting.