Paramount Global has officially rebranded its streaming service, renaming Paramount+ With Showtime to simply Paramount+ Premium. This change, announced on Monday, marks the culmination of Showtime’s integration into Paramount+, which began in 2023. Consequently, Showtime’s standalone streaming app was closed earlier this year in January.
Despite the renaming, Showtime continues to play a crucial role in Paramount’s programming strategy and remains an essential brand for original content. Paramount stated that the new Premium plan name reflects the variety of offerings available across subscription tiers, especially as some Showtime content is now part of the Paramount+ Essential plan.
While the name has changed, the subscription price remains the same at $12.99 per month or $119.00 annually. Subscribing to Paramount+ Premium grants users access to a range of benefits including:
– Ad-free streaming (with the exception of live TV)
– Over 40,000 full episodes and popular movies on demand
– Exclusive originals available only to subscribers
– Live streams of CBS News, CBS Sports HQ, and curated favorite channels
– Access to local CBS stations featuring major live sports events
– The option to create up to six individual profiles for household members, including children
– Streaming on up to three devices at the same time
– Comprehensive access to all of Showtime’s content
– Select programming available in 4K UHD, Dolby Vision, or HDR10
– Downloadable movies and shows for offline viewing
This move reflects a broader trend in the streaming industry, as seen with Warner Bros. Discovery’s recent decision to reintroduce the HBO name to its Max platform after initially dropping it. Such adjustments illustrate the evolving landscape of streaming services as companies focus on customer familiarity and content integration.
Overall, despite the name change, subscribers can continue to enjoy a diverse array of content, positioning Paramount+ Premium as a competitive choice in the continually shifting streaming market.