Asinate Varo’s inspiring journey is a testament to the power of perseverance, dedication, and the impact of small business support as she rises in the micro, small, and medium enterprise sector within Lautoka and Nadi. When the COVID-19 pandemic led to her husband’s job loss, Varo seized the moment to turn adversity into opportunity. In 2021, she launched a market vending business, demonstrating her resilience and visionary approach to overcoming life’s obstacles.
Her entrepreneurial spirit not only provided her nine children with quality education but also enabled her to expand her home in Legalega and launch a canteen. Varo’s success is rooted in the small sacrifices she made, setting an example for her children of the long-term benefits of dedication and patience. Her story underscores the belief that faith in oneself, family, and God can navigate one through challenges to achieving success.
Varo’s entrepreneurial journey breaks down psychological barriers regarding loans among many iTaukei, illustrating how loans can be effectively utilized for business growth. Her association with the South Pacific Business Development (SPBD) was pivotal, as they not only provided financial assistance but also supported her through education and housing improvements. The momentous $20,250 loan Varo received from SPBD marked a milestone within the organization’s history, contributing to their $125 million total loan achievement celebrated in Lautoka.
Recognized by SPBD for her integrity, leadership, and strong community values, Varo exemplifies how persistence and strategic financial management can propel small business success. Her narrative serves as an inspiration not only to current business owners but also to aspiring entrepreneurs, encouraging them to trust in their abilities while leveraging available support systems.
Similar to the journey of Elena Tinai, another SPBD member and awardee, Varo illustrates the resilience and transformative power of microfinance initiatives. Both women inspire rural women in the Pacific, encouraging increased business participation and showcasing the benefits of community-oriented financial solutions.
Varo’s story exudes hope and perseverance, reminding us that with faith and hard work, significant positive outcomes can be achieved, impacting not only their families but also enriching their communities.