Actress and reality TV personality Pamela Anderson is bringing her vision of mindful beauty to the forefront with her latest venture. On October 24, she hosted a press preview event for the launch of a pop-up for her beauty brand, Sonsie, at Shopify NY. Designed to immerse visitors in a tranquil environment, the pop-up features lush greenery and sensory elements that reflect Pamela’s roots on Vancouver Island, embodying the ethos of simplicity, sustainability, and self-care that defines Sonsie.
In a significant step forward for women in the beauty and wellness industry, Pamela, in collaboration with Shopify, introduced the Sonsie x Shopify Mindful Beauty Award. This noteworthy initiative, offering a $100,000 grant, aims to empower early-stage, female-founded brands that prioritize mindfulness and sustainability.
The event was marked by an intimate Q&A session with her son, Dylan Jagger Lee, who co-owns the brand alongside her. Her other son, Brandon Thomas Lee, also attended to show support, highlighting the familial bond that underscores this business venture.
“Sonsie has always been more than just a product line; it represents a lifestyle we’ve cultivated together,” Pamela emphasized. She articulated her commitment to independence in her business decisions, stating, “We can take creative risks others might not—like investing in biodegradable packaging—because meaning matters most.” This creative liberty allows Sonsie to truly reflect its eco-friendly values.
Pamela’s passion for her family-run brand is evident as she reminisces about their journey together. “It’s a challenge we took on as a family, which makes it all the more special. We’ve learned so much about great ingredients and sustainability,” she remarked, proud of the choices made for the betterment of their brand and clientele.
Away from the lavishness of celebrity life, the 58-year-old embraces a quieter existence at her newly renovated home, Arcady, in Ladysmith, Canada. This serene seven-acre property has played a pivotal role in her recent transition, as she shared with Architectural Digest. Describing Arcady as “where everything came back together for me,” Pamela explained how her passion for gardening blossomed during the pandemic, prompting a deeper connection to her roots.
“The garden is such a metaphor: you can replant your garden every year, rotate your crops,” she reflected, illustrating her personal growth journey through her newfound gardening love. Inspired by experts in the field, like Monty Don, Pamela has dedicated herself to this passion, becoming increasingly proud of the progress she has made.
With Sonsie, Pamela Anderson not only shares her vision of mindful beauty but also encourages others to embrace sustainable practices and personal growth. This initiative stands as a testament to her belief in the power of community and the importance of nurturing both the earth and oneself.