Ilona Maher has emerged as a significant figure within the SI Swimsuit brand, showcasing her impressive dual career in sports and modeling. Recently, the accomplished athlete was highlighted in a mesmerizing photoshoot in Bellport, New York, where she adorned chic swimsuits designed by the renowned Norma Kamali.
Maher, celebrated for clinching a bronze medal in Women’s Rugby Sevens at the 2024 Paris Olympics, has transcended her role as an athlete to become a beacon of empowerment and resilience. Her achievements harmonize perfectly with the SI Swimsuit brand’s mission of celebrating strong women.
In 2024, Maher made her debut as a digital cover model for SI Swimsuit, capturing stunning images by photographer Ben Watts. This milestone not only showcased her elegance but also reflected a new beauty standard that embraces strength and individuality. Maher has been candid about her evolving understanding of beauty, advocating for body positivity. She believes that true beauty stems from one’s self-perception, stating, “I feel beautiful when I look strong and powerful.”
Despite facing criticism about her appearance, Maher remains steadfast in her mission to spread uplifting messages about strength and femininity. She noted, “I think it’s just a constant battle of putting messages out there,” highlighting her commitment to inspiring others to embrace their unique strengths.
Maher’s second feature in SI Swimsuit took place against the breathtaking backdrop of Bermuda, once again photographed by Ben Watts. In this setting, she continued her quest to redefine beauty, showcasing a range of swimwear that reflects her confident approach to femininity. During her shoots, she expressed hope that her visuals would convey the powerful message that strength can indeed be beautiful.
Furthermore, Maher made a significant impression during the 2025 Swim Week at W South Beach in Miami, where she walked the runway in designs from notable creators. Among her standout looks were a vibrant red patterned bikini and an eye-catching teal one-piece. Reflecting on her experience, she said, “I’ve never felt as hot as I did that week,” emphasizing the confidence her journey in modeling has cultivated.
From her Olympic triumphs to her captivating photoshoots and runway showcases, Ilona Maher has carved out an impressive legacy within the SI Swimsuit narrative. Her unwavering dedication to challenging traditional beauty norms and advocating for empowerment continues to resonate with many, reinforcing her belief that beauty is both strong and uniquely individual. Each of Maher’s appearances leaves a lasting impression on both the sports and fashion landscapes, as she inspires others to appreciate their strength and individuality.