Discounts Matter More Than Ever as Ollie’s is Crowned the Bargain King
A new shopper survey from Ollie’s Bargain Outlet shows that bargain hunting is at a peak as more Americans look to stretch every dollar further. The company, known for brand-name closeout merchandise and excess inventory priced up to 70% below typical retail, released results from a study of more than 20,000 Ollie’s Army loyalty members. The findings depict a consumer landscape where real savings and trusted brands drive frequent visits to off-price retailers.
Key findings from the survey include:
– Nearly 90% of respondents say finding a good deal is essential or very important to managing household budgets.
– More than half report they compare prices across retailers and are shopping discount stores like Ollie’s more often.
– 80% cite big savings off fancy store prices as a primary reason to keep returning to Ollie’s.
– 55% say they stock up when they find a good deal, and 87% say they can’t wait to tell friends and family about those deals.
– 90% shop at Ollie’s at least once a month, while 85% regularly find brands they know and love at prices that are hard to beat.
In conjunction with National Bargain Hunting Week, Ollie’s will host a promotional event in Harrisburg, Pennsylvania, on Monday, August 11. The activities begin at 10 a.m. with food trucks and giveaways, leading to a 11 a.m. crown moment during which National Day Calendar Founder Marlo Anderson will name Ollie’s the Bargain King and designate Ollie’s as the Official Destination of National Bargain Hunting Week (August 11–17).
About Ollie’s
Founded in 1982, Ollie’s Bargain Outlet has built a reputation around its mission to deliver “Good Stuff Cheap” through a flexible buying model focused on closeout merchandise and excess inventory from global suppliers. The retailer emphasizes real brands and real bargains in a treasure-hunt environment, with prices often up to 70% below those of other retailers. As of May 3, 2025, Ollie’s operated 584 stores across 32 states and continues to grow.
What this signals for shoppers and retailers
– The data reinforce a broader trend toward value-first shopping, particularly among households aiming to curb rising costs.
– Loyalty programs remain a powerful lens for understanding consumer sentiment and shopping behavior in the discount segment.
– For shoppers, Ollie’s ongoing emphasis on brand-name products at steep discounts suggests continued opportunities to find meaningful savings across a wide range of everyday items.
– For the market, the strong turnout around Bargain Hunting Week highlights the enduring appeal of price-driven shopping events and the role of off-price retailers in meeting inflation-era consumer needs.
Positive note and context
Beyond a single retailer’s growth, the findings echo a resilient shopper mindset that prioritizes affordability without sacrificing familiar brands. As inflationary pressures persist in many categories, off-price retailers like Ollie’s appear well-positioned to attract value-seeking customers through a mix of rotating closeout items and consistent low prices.
Summary for readers
A major retailer survey points to an enduring appetite for bargains, with shoppers prioritizing savings, spreading word of deals, and maintaining steady engagement with Ollie’s. The company is reinforcing this positioning with a high-profile Bargain King event during National Bargain Hunting Week, while continuing to expand its footprint across the United States.
Note for editors
Ollie’s continues to emphasize its core value proposition—brand-name goods at significant discounts—delivering a treasure-hunt shopping experience for value-conscious consumers. The upcoming event in Harrisburg provides a public opportunity to celebrate this trend and to spotlight the Ollie’s brand during National Bargain Hunting Week. If you’d like, I can provide a concise explainer box with the key statistics for use on the site.