The Niranjan Group is actively contributing to the Pinktober campaign for breast cancer awareness by hosting a special morning tea fundraiser in partnership with the Fiji Cancer Society. Celebrating its centenary this year, company chairman and managing director Nitish (Bob) Niranjan announced a commitment to double the funds raised during the event, starting with a generous donation of $5,000 to the society.
At the morning tea gathering, Niranjan stressed the importance of community involvement in the fight against cancer. He remarked, “October is a special month for breast cancer awareness, and given the rise of cancer cases globally and particularly in Fiji, it is our responsibility as citizens and organizations to contribute towards efforts of prevention, treatment, and most importantly, awareness about cancer.” His comments reflect the widespread impact of cancer, which affects people from all walks of life.
Katarina Wasarua, a patient support officer with the Fiji Cancer Society, emphasized the importance of early detection, sharing that one in eight women will be diagnosed with breast cancer in her lifetime. This statistic highlights the real-life implications of the disease and the urgent need for consistent screening and awareness.
The Niranjan Group’s initiative is part of a larger movement within the community to increase awareness and funds for cancer treatment and support in Fiji. The Fiji Cancer Society has been actively promoting awareness throughout Pinktober and has plans for more fundraising events. CEO Belinda Chan has encouraged public participation, highlighting the essential role of community engagement. Last year, the society reported 772 new patients and a series of awareness campaigns focused on lifestyle choices and preventive measures.
The efforts of organizations like the Niranjan Group, in conjunction with initiatives such as Bushells Fiji’s Biggest Morning Tea, reflect a growing collaboration among community members. These initiatives aim to raise funds while also enhancing awareness and support for individuals and families affected by cancer. Together, they create a hopeful environment for the future of cancer care in Fiji, underscoring the transformative power of collective action in the fight against cancer.