The Niranjan Group has joined the efforts of the Pinktober campaign for Breast Cancer awareness by hosting a special morning tea fundraiser in collaboration with the Fiji Cancer Society. Celebrating its centenary this year, the company’s chairman and managing director, Nitish (Bob) Niranjan, announced that the organization would double the funds raised during the event, with a generous $5,000 donation already presented to the society.
During the morning tea event, Niranjan emphasized the importance of collective action against cancer, stating, “October is a special month for breast cancer awareness and, given the rise of cancer cases globally and particularly in Fiji, it is our responsibility as citizens and organizations to contribute towards efforts of prevention, treatment, and most importantly, awareness about cancer.” His remarks highlight the universality of cancer, affecting individuals across all demographics.
Katarina Wasarua, a patient support officer from the Fiji Cancer Society, echoed these sentiments, stating that one in eight women is likely to be diagnosed with breast cancer during her lifetime. This stark reality, she pointed out, illustrates the disease’s reach beyond statistics to impact real lives. Wasarua asserted the critical role of early detection, advising that regular screenings and awareness of the signs can save lives.
This initiative aligns with broader community efforts to raise awareness and funds for cancer treatment and support in Fiji. The Fiji Cancer Society has been actively advocating for awareness throughout Pinktober and is gearing up for additional fundraising events. CEO Belinda Chan has urged the public to participate in upcoming activities, noting the importance of community involvement. Last year, the society successfully recorded 772 new patients and conducted numerous awareness campaigns, reinforcing the importance of lifestyle choices in cancer risk and the value of early detection.
The contribution of organizations like the Niranjan Group, alongside ongoing initiatives such as the Bushells Fiji’s Biggest Morning Tea, illustrates a growing spirit of collaboration within the community. These efforts aim not only to raise funds but also to foster greater awareness and support for individuals and families affected by cancer, reinforcing a hopeful outlook for the future of cancer care in Fiji. Together, such initiatives underline the power of community in combating cancer, showing that collective actions can indeed lead to meaningful change.