Sarah Strong, the standout sophomore forward for the UConn Huskies, has secured a name, image, and likeness (NIL) deal with the Jordan Brand, joining a cohort of basketball talent that includes Kiyan Anthony from Syracuse and Duke freshmen Cameron and Cayden Boozer. This partnership reflects Jordan Brand’s commitment to connect and uplift the next generation of athletes.
In a statement, Strong expressed her excitement about the new partnership, stating, “Being part of Jordan Brand is honestly a huge honor. Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.” The recognition comes as Strong, whose parents are both former basketball stars, has made a significant impact in her collegiate career.
Her mother, Allison Feaster, was an All-American at Harvard before entering the WNBA and playing professionally overseas, while her father, Danny Strong, had a successful basketball career at North Carolina State and abroad. Strong has rapidly made a name for herself in the sport, having been the top high school recruit in the Class of 2024.
In her freshman season, she earned the distinction of WBCA All-American and was named the WBCA Freshman of the Year, contributing to UConn’s 12th national championship. As of the current season, she continues to excel, ranking second in the Big East in scoring with an average of 18.8 points per game. Additionally, she leads the conference in rebounds (9.8), assists (5.0), steals (3.0), and blocked shots (2.7), showcasing her versatility and skill on the court.
The new collaborations also highlight the impressive lineage of talent as Kiyan Anthony is the son of NBA Hall of Famer Carmelo Anthony, while Cameron and Cayden Boozer are the sons of former NBA player Carlos Boozer. These emerging athletes are not only living up to their family legacies but are also paving the way for the future of basketball.
The endorsement deal with Jordan Brand positions Strong and her peers at the forefront of a growing trend in college sports, where young athletes are increasingly able to capitalize on their skills and marketability.