A whimsical idea born from a cannabis-fueled session has transformed into a major success, marking a notable shift in how creative concepts can evolve into profitable ventures. In a prime example of this phenomenon, Pete Davidson and Colin Jost, known for their comedy roots on Saturday Night Live, impulsively purchased a decommissioned Staten Island ferry back in 2022 for $280,000. Initially met with skepticism from peers, their seemingly half-baked idea has blossomed into a marketing success story.
What was once a neglected vessel on its way to the scrapyard is now on track to become a vibrant floating entertainment venue. The ferry, recently renamed the Titanic 2, has secured a sponsorship deal with Nike, reflecting the cultural relevance of Davidson’s unconventional vision. Nike, a titan in the sporting industry, recognized the potential of this unique project, linking their brand with the ferry’s innovative entertainment offerings.
In fiscal year 2025, Nike earmarked $4.689 billion for what they term “demand creation expense,” an increase from $4.285 billion in 2024, highlighting the significance of strategic marketing collaborations. This partnership signifies more than just branding; it represents a broader cultural shift towards embracing cannabis as a source of inspiration and creativity.
The Titanic 2 is poised to host a variety of events, including comedy shows and concerts, blending the dynamic atmosphere of downtown New York with the engaging spirit of SNL. This endeavor illustrates a larger movement within pop culture, where cannabis is increasingly viewed not as a hindrance, but as a catalyst for innovative thinking and problem-solving.
Davidson and Jost’s journey encapsulates the idea that not all “stoned ideas” are without merit. Some, like their floating venue, can indeed thrive and generate significant revenue, altering perceptions around cannabis creativity in the process. As this trend continues to evolve, it may pave the way for a more accepting view of the role cannabis can play in fostering creativity and entrepreneurship.