The NHL has announced an exciting new partnership with the sports streaming platform DAZN, which is set to enhance the viewing experience for international fans of the New Jersey Devils. This collaboration will move NHL.tv to DAZN, expanding the league’s reach to over 200 markets globally.
DAZN has already established a strong presence in sports streaming, showcasing a wide variety of sports, including boxing and European and North American soccer. Although it has not been as popular in the U.S., its growth in international markets makes it an attractive partner for the NHL, particularly in enhancing the visibility of its teams and players overseas.
This strategic move comes after years of the NHL managing its own international streaming services. The partnership with DAZN positions the league well for organic growth in international markets, allowing them to leverage DAZN’s established platform and marketing focus.
The New Jersey Devils, in particular, stand to benefit significantly from this arrangement. They feature a roster with several international stars, such as Jesper Bratt, a prominent Swedish player whose profile is expected to rise ahead of the upcoming Olympics. Other international talents like Timo Meier, Nico Hischier from Switzerland, and emerging Russian prospects such as Arseniy Gritsyuk and Mikhail Yegorov further enhance the Devils’ appeal on a global scale.
This deal presents an opportunity for the Devils to expand their fanbase significantly, especially if the team becomes a competitive contender. Winning games is crucial for sustaining fan interest, and if the Devils can achieve success, they are poised to grow their audience exponentially. With DAZN as their partner, the potential for increased visibility and engagement with international hockey fans is bright.
Overall, this partnership not only strengthens the NHL’s international presence but also highlights the New Jersey Devils’ ambitions to grow as a brand within the global hockey landscape.