The NFL has consistently found innovative ways to connect its product with fans, notably transitioning from traditional cable television to various streaming platforms such as Amazon, Peacock, and now Netflix. This shift was particularly evident last year when Netflix made a bold move by streaming NFL games on Christmas Day, featuring matchups like the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens facing the Houston Texans. While these games were also accessible through local CBS affiliates, Netflix’s involvement made it convenient for viewers without traditional access to enjoy the action.
However, while Christmas provides a unique opportunity to attract viewers, the challenge for Netflix lies in identifying additional standalone time slots where they can showcase NFL games effectively. Recently, CEO Ted Sarandos revealed that he has been in discussions with NFL commissioner Roger Goodell about the prospect of securing more individual games aimed at boosting subscriber numbers. Saudos emphasized the need to “eventize” these games to maximize their appeal.
The challenge becomes apparent as Sundays are already filled with a packed lineup of games. Weekdays also come with their own obstacles, as many people are engaged in work or school during prime viewing hours. Nevertheless, the NFL has shown adaptability in scheduling games on Fridays and Saturdays, which may become a more prominent strategy moving forward, though it could stir discontent among college football fans.
Combining creativity with strategic scheduling, the NFL and Netflix could pave the way for exciting viewing experiences. With audiences increasingly drawn to streaming services, this partnership represents a hopeful avenue for enhancing fan engagement. As they navigate these challenges, it’s clear that the collaboration aims to keep the spirit of football alive in the ever-evolving media landscape.