Brian Rolapp, currently the NFL’s chief media and business officer, is set to take on the role of CEO for the PGA Tour, according to a report from Sports Business Journal. Rolapp has an extensive background in the NFL, having joined in 2003 and progressively climbing the ranks to his current position. His experience includes pivotal roles such as the president and CEO of NFL Network, and throughout his tenure, the league’s annual revenue surged from $14 billion to an impressive $23 billion.
The PGA Tour has been seeking a new CEO since early 2024, and Rolapp is among several candidates considered for the position. Other notable contenders include NASCAR commissioner Steve Phelps and TaylorMade Golf CEO David Abeles. Unlike the role of commissioner held by Jay Monahan, the new CEO will focus on the Tour’s operational management and strategic initiatives, reporting directly to the board.
As CEO, Rolapp will not only oversee the Tour’s newly established for-profit division but will also play a crucial role in negotiating future television contracts, which are set to expire in 2031. This leadership change comes at a pivotal moment as the PGA Tour looks to innovate and broaden its revenue streams in a competitive landscape.
Rolapp’s transition to the PGA Tour could bring fresh perspectives on media rights and business strategies, potentially enhancing the sport’s visibility and growth in the coming years. His proven track record in the NFL suggests that he will be well-equipped to tackle the challenges ahead and capitalize on opportunities for the PGA Tour’s future.