Finding a reservation at a restaurant in New York has become increasingly difficult, with many food enthusiasts now facing an uphill battle. Over the past three years, securing a spot at some of the city’s hottest dining venues has evolved from a challenging task to one that feels nearly impossible for many.
Joel Montaniel, CEO of the booking platform Sevenrooms, stated in an interview that certain establishments have become nearly inaccessible. Even restaurateurs he has consulted with have admitted they lack strategies for helping diners secure tables.
To address the issue of scalping reservations, the New York state legislature recently voted to prohibit third-party booking sites, such as Appointment Trader, which had allowed users to resell their reservations for significant sums—sometimes exceeding $200. This type of behavior was previously seen primarily in the ticketing industry for concerts and sporting events.
Melissa Fleischut, President & CEO of the New York State Restaurant Association, referred to this legislative move as a significant win for the hospitality sector, designed to alleviate reservation competition and protect restaurants from costly cancellations.
Despite these legislative efforts, the demand for trendy and upscale dining experiences continues to exceed supply. Travel advisor Jaclyn Sienna India remarked on the post-pandemic landscape, noting that full flights, packed restaurants, and booked hotels have become the new norm.
India, who boasts 16 years of experience running Sienna Charles—an exclusive concierge and travel planning service for affluent clients—understands the intricacies of accessing the most sought-after restaurants. She notes that connecting with restaurants requires an understanding of customer needs and fostering relationships.
According to India, there has been a notable shift away from traditional fine dining; most clients are less interested in lengthy tasting menus and more drawn to popular restaurants that offer unique experiences. Dining out has become more about the experience and social recognition than the food itself.
For those determined to navigate the competitive landscape of New York dining and achieve their own bragging rights, India has insights into which restaurant reservations are the most coveted in the city.