Obtaining a reservation at restaurants in New York City has become increasingly difficult over the past three years, making it a challenging endeavor for many dining enthusiasts. Joel Montaniel, CEO of the booking platform Sevenrooms, remarked that there are some establishments that remain perpetually out of reach. Many restaurateurs, when asked for tips on securing reservations, have admitted they lack any.
The situation has escalated to the point where New York’s state legislature passed a measure last month banning third-party booking services, such as Appointment Trader, which allowed users to resell restaurant reservations for considerable sums—sometimes $200 or more. This practice mirrored the scalping typically seen in concerts and sports events.
Melissa Fleischut, President & CEO of the New York State Restaurant Association, labeled the new legislation a significant win for the restaurant industry, aimed at reducing reservation competition and protecting establishments from costly no-shows.
Despite these legislative efforts, the growing demand for innovative and upscale dining options continues to exceed their availability. Travel advisor Jaclyn Sienna India noted the trend since the pandemic, highlighting that nearly all travel-related services—flights, accommodations, and dining—are fully booked.
India, who has extensive experience in the field, operates Sienna Charles, a concierge and travel planning service catering to ultra-wealthy clients. She emphasizes that access to popular dining spots hinges on understanding client preferences and cultivating strong relationships with the restaurants.
Shifting trends signal a move away from traditional fine dining as more patrons seek unique experiences rather than elaborate tasting menus. According to India, the current dining landscape focuses on trendy venues, where the allure lies more in the social cachet of being there than the culinary experience itself.
For those determined to secure a reservation at one of New York’s most sought-after restaurants, persistence and strategic efforts are essential.