Securing a dining reservation in New York has become increasingly challenging, with many food enthusiasts struggling to snag a seat at the city’s most popular restaurants. Over the past three years, the process has shifted from being merely tough to practically impossible for numerous would-be diners.
Joel Montaniel, CEO of the booking platform Sevenrooms, highlighted the prevailing situation in a recent Bloomberg interview, stating, “There are some restaurants that people can’t get into.” Even restaurateurs themselves often admit they lack strategies to help patrons secure reservations.
In response to this growing issue, the New York state legislature recently voted to prohibit third-party booking sites like Appointment Trader, which had been enabling users to resell reservation spots for $200 or more, a practice typically associated with concerts and sports events.
Melissa Fleischut, President and CEO of the New York State Restaurant Association, called the new legislation a “major victory for the hospitality industry,” asserting that it would reduce reservation competition and shield restaurants from costly cancellations.
Nevertheless, despite legislative efforts, the reality remains that the demand for trendy and luxurious experiences continues to exceed their availability. Travel advisor Jaclyn Sienna India remarked, “Post-COVID, I’m sure you’ve noticed that everything is booked up, right? Every plane is full, every restaurant is full, every hotel is full.” She emphasized the challenge of navigating access to venues that are already at capacity.
With 16 years of experience managing Sienna Charles, a concierge and travel planning service tailored to ultra-wealthy clients, India offers insights into securing reservations at sought-after establishments. She has served high-profile clients, including George W. Bush and Mariah Carey.
India notes that gaining access to exclusive dining spots hinges on two key factors: understanding customer preferences and building strong relationships with restaurants. She observed a trend away from fine dining, stating that many clients now prefer trendy venues where the focus is more on the experience and less on the cuisine. “It’s sort of about FOMO. It’s about saying that you got in, it’s a bragging right,” she explained.
For those eager to secure a prized reservation in New York City, persistence and determination may be critical.