Steven Cheung has been appointed as the communications director for the White House, following his role as the communications director for Trump’s campaign. This announcement was made by the president-elect on Friday.
Cheung, who previously served as a spokesperson for the Ultimate Fighting Championship, is known for his assertive communication style. Throughout the campaign, he did not shy away from making controversial remarks. For instance, he referred to Vice President Kamala Harris as a “stone cold loser” and linked her comments to threats against Trump. He has also been vocal about his opinions on members of the media, labeling veteran journalist Bob Woodward as “truly demented” and using the phrase “Trump Derangement Syndrome” to explain the pushback against Trump’s statements.
Despite this combative approach, Cheung maintained a pragmatic relationship with the press while on the campaign trail. His adaptability and experience with the media will likely play a significant role in his new position. He has previously worked on both of Trump’s presidential campaigns and had a brief stint in the White House during Trump’s first term. Cheung’s political career began in Sacramento, California, where he contributed to various Republican campaigns before aligning with Trump.
Cheung’s appointment could bring a unique perspective to White House communications, leveraging his background in sports and campaigning to engage with both the media and the public. As he steps into this prominent role, there is hope that he may foster more constructive dialogue and promote a clearer narrative from the administration.
In summary, Steven Cheung’s new role as White House communications director highlights his combative yet skilled communication style, which may enhance the administration’s interaction with the press and influence public perception during Trump’s presidency.