Netflix has announced opening timelines for its first two Netflix Houses, with a third location set to follow later in Las Vegas. The Philadelphia house will open on November 12, 2025 at the King of Prussia Mall, and the Dallas house will open on December 11 at Galleria Texas. The Las Vegas location is planned to debut in 2027.
Both houses are designed as immersive experiences tied to Netflix titles, alongside food and retail components. The Philadelphia venue will feature large-scale attractions based on One Piece: Quest for the Devil Fruit and Wednesday: Eve of the Outcasts. In Dallas, guests can expect experiences built around Stranger Things: Escape the Dark and Squid Game: Survive the Trials.
Philadelphia adds a nine-hole mini-golf course, with each hole themed to popular shows and characters from Bridgerton, Is It Cake?, Stranger Things, WWE and Squid Game. Visitors will also be able to play immersive virtual reality games that put them in the shoes of main characters from Stranger Things, Squid Game and Rebel Moon. A Tudum theater in Philadelphia will screen Netflix content and host trivia nights and dine-ins.
The Dallas site will showcase new arcade-style games inspired by titles including Sakamoto Days, Floor Is Lava, Love Is Blind, Army of the Dead, Big Mouth and more. Every Netflix House location will feature a Netflix Bites restaurant, building on learnings from Netflix’s tests in Las Vegas and Los Angeles.
Netflix has launched these houses after operating more than 40 live experiences around popular series such as Bridgerton, Money Heist, Stranger Things, Squid Game and The Perfect Bite, among others.
Commentary and context:
– The rollout underscores Netflix’s strategy to broaden its brand beyond streaming through experiential venues that deepen audience engagement and create shareable moments for fans.
– The choice of King of Prussia and Galleria Texas leverages large mall footprints to capture dense foot traffic and weekend crowds, aligning entertainment with shopping and dining experiences.
– The Las Vegas 2027 plan signals Netflix’s intent to expand into additional major markets, with the company likely refining concepts based on prior tests in Vegas and LA.
– For fans, these houses promise a multi-sensory deep dive into favorite worlds, blending interactive games, themed dining, and collectible touches. Tickets and full programming will likely be announced closer to each opening.
Summary of key points:
– Philadelphia: Opens Nov 12, 2025 at King of Prussia Mall; One Piece and Wednesday experiences; mini-golf; VR; Tudum theater; dining and trivia.
– Dallas: Opens Dec 11 at Galleria Texas; Stranger Things and Squid Game experiences; new arcade games; Netflix Bites restaurant.
– Las Vegas: Location expected in 2027.
– The concept builds on Netflix’s prior live experiences and feed into a broader brand and fan-engagement strategy.