On Christmas afternoon, Netflix is set to surprise audiences with a special NFL doubleheader and a halftime performance by none other than Beyoncé. The streaming giant will broadcast these events on Wednesday, marking its first attempt at airing NFL games, following a rocky experience during its earlier live boxing match featuring Jake Paul and Mike Tyson, which was plagued by technical issues.
Beyoncé, who previously captivated viewers during the Super Bowl halftime show in 2013, is scheduled to perform around 6 p.m. Eastern, coinciding with halftime of the 4:30 p.m. game between the Baltimore Ravens and the Houston Texans—an event taking place at NRG Stadium in her home city of Houston.
Hans Schroeder, the NFL’s executive vice president of media distribution, expressed enthusiasm about the potential impact of Beyoncé’s performance on the audience, noting, “I think her appeal, the interest she will have and she will bring from a broader perspective even with our fan base, will be awesome.” This collaboration promises to enhance the holiday viewing experience for football fans and music lovers alike.
This unique holiday event showcases Netflix’s determination to explore diverse live sports broadcasting, creating an exciting merging of sports and entertainment. It speaks to the evolving landscape of media consumption, where streaming platforms are increasingly becoming prominent players in live events. With Beyoncé at the helm for the halftime show, it could prove to be a groundbreaking moment for Netflix, fostering a new tradition that captures the spirit of both Christmas and football.
The upcoming doubleheader and performance represent a bold move that may result in a festive and memorable experience for families, making it an exciting addition to holiday celebrations.