NBC’s latest unscripted competition series, “On Brand With Jimmy Fallon,” will debut on Tuesday, featuring a unique combination of entertainment and marketing expertise. Led by the charismatic duo of Jimmy Fallon and Bozoma Saint John, the series promises to blend strategic marketing acumen with riveting on-camera moments.
Bozoma Saint John, renowned for her roles at Eve, Netflix, and Endeavor, finds this show to be a seamless integration of her extensive marketing experience and her reality TV presence on “The Real Housewives of Beverly Hills.” She highlights the opportunity to combine her strategic thinking in marketing with the dynamic responsiveness required on camera.
In her dual role as judge and mentor, Saint John aims to use her industry knowledge to guide contestants through various brand-driven marketing challenges. These challenges involve some high-profile companies like Dunkin’, Southwest Airlines, and KitchenAid. Contestants are provided with tools from giants like Samsung and Canva to build their campaigns, competing for a grand prize of $100,000, a feature in Adweek, a trip to the Cannes Lions International Festival of Creativity, and the prestigious title of Innovator of the Year.
Saint John envisions her role on the show as a bridge, helping to demystify the world of advertising for general audiences. She intends to translate insider knowledge into accessible insights, demonstrating that effective branding is rooted in clear strategy and well-honed creative ideas. Through “On Brand,” she hopes to illuminate the branding process, much as “The Voice” did for music, offering viewers a clearer understanding of how marketing ideas come to fruition.
Produced by B17 Entertainment and Universal Television Alternative Studio, in collaboration with Fallon’s Electric Hot Dog, “On Brand With Jimmy Fallon” will air twice weekly. The show promises to bring fresh excitement to viewers, blending creativity, competition, and insider expertise. The series will premiere on NBC at 10 p.m. ET/PT on Tuesdays, with an additional airing on Fridays at 8 p.m. ET. All episodes will also be available for streaming the following day on Peacock, expanding its reach to a broader audience eager to delve into the world of creative branding.