The NBA is taking significant steps to expand its presence in Europe, with deputy commissioner Mark Tatum emphasizing the need for permanent basketball franchises in major European markets. In a recent interview with Sportico, Tatum pointed out the absence of top-tier teams in lucrative markets like the U.K., where cities such as London and Manchester currently lack representation in the EuroLeague.
Tatum explained that the proposed NBA Europe project aims to establish a league with 12 to 16 teams, featuring permanent franchises in high-potential countries like the U.K., Spain, Germany, Italy, and France. He noted that current EuroLeague powerhouses are concentrated in cities such as Barcelona, Madrid, and Istanbul, highlighting a substantial market gap in the U.K. and other key cities like Paris and Berlin.
NBA commissioner Adam Silver echoed Tatum’s sentiments, sharing stories of engagement with potential fans in London. Before a recent game in the city, Silver remarked on the interest he encountered, with many locals expressing a desire for a London franchise due to the current lack of a top-tier basketball team. This enthusiasm suggests a significant untapped market, fostering the belief that establishing a franchise in London could cultivate a new basketball brand.
The league’s initiative reflects a broader strategy to capitalize on international interest and foster basketball culture in regions where it is currently underrepresented. As the NBA continues to explore opportunities for expansion, the potential for creating new franchises across Europe remains promising, with hopes of energizing local fans and elevating the sport’s profile on the continent.