As Fiji prepares to celebrate Diwali, one of the oldest sweet shops in Nausori, Vallabh Bhai and Co. PTE Limited, stands as a testament to the enduring spirit of tradition. Operating since the 1950s, this beloved establishment has been an integral part of the festivities, offering handmade sweets and snacks that families have cherished for generations.
Owner Arun Kumar emphasizes that despite challenges such as fires, floods, and rising ingredient costs, Vallabh Bhai and Co. has remained committed to delivering the same taste and quality that initially established its reputation. The shop continues to prepare sweets daily to cater to the increased demand during the Diwali season.
Kumar acknowledges the financial strain many families face, prompting the shop to adapt by offering individual items instead of quantity packages. “Things are very expensive. Sometimes people cannot afford it. We sell each. We don’t give kg, but sometimes we give in each,” he explains, noting that popular items like peanuts and other snacks are in high demand as families navigate cost pressures.
The resilience of Vallabh Bhai and Co. reflects a broader theme associated with Diwali—the celebration of family, tradition, and unity amidst adversity. As the Fijian community embraces the Festival of Lights, the customs and rituals associated with the event resonate deeply across diverse cultural backgrounds.
The approach of Diwali has also instigated a call for compassion, as community leaders remind shoppers to remain considerate towards those who may be struggling financially. Celebrating this vibrant occasion becomes an opportunity to reflect on the collective values of peace, goodwill, and togetherness within Fiji’s multicultural tapestry.
As families light diyas and share sweets, the essence of Diwali shines brightly, embodying hopes for unity, prosperity, and a better future. The commitment of businesses like Vallabh Bhai and Co. to uphold tradition during such times not only sustains culinary heritage but also reinforces strong community bonds, making this Diwali particularly special for many Fijians.