Namaka, situated in Nadi, is rapidly establishing itself as one of the Western Division’s most dynamic business districts, characterized not just by its supermarkets and offices, but also by a lively community of small street vendors. For many of these vendors, the streets are not merely spots for selling goods; they are vital avenues for earning a living, supporting families, and strengthening the local economy.
One of these vendors is Kinisimere Turuva, a 66-year-old who has been offering home-cooked meals for the past four years. She emphasizes the significance of her small enterprise, stating that it is crucial for providing for her granddaughter, who lives with her and is currently in primary school. “This small business is what keeps us going every day. It helps me put food on the table and pay for my granddaughter’s school needs. I may not earn much, but this work gives me strength and a sense of purpose,” Turuva remarks.
Another inspiring figure in the Namaka market is Emosi Vidre, who transitioned to vending nearly five years ago after losing his formal job during the COVID-19 pandemic. Reflecting on his choice, he expresses gratitude and optimism. “There are challenges, but I stay positive and keep pushing forward. Selling here has been one of the best decisions I’ve made. I encourage other Fijians to embrace small businesses. It’s a sustainable way to support your livelihood and help your families.”
As Namaka evolves as a commercial nucleus, the role of vendors like Turuva and Vidre remains crucial. They not only provide affordable meals and fresh produce but also embody resilience that represents Fiji’s informal economy. Their stories resonate with those of vendors in Suva, such as Peniana Matai and Tokasa Wati, who have similarly faced obstacles in their entrepreneurial journeys while striving to sustain their livelihoods.
Matai’s transition from a casual job to the Suva Municipal Market has proven lucrative, underscoring the potential rewards of pursuing entrepreneurial avenues. Meanwhile, Wati’s success in farming, combined with her guidance on utilizing land for financial security, illustrates a collective resolve among market sellers across Fiji to navigate challenges and uplift their communities.
The experiences of vendors in both Namaka and Suva illustrate the strength of community support, resilience, and entrepreneurship. In a landscape filled with challenges, these individuals serve as beacons of hope, inspiring others to seek similar paths toward better circumstances and active contributions to their communities. Their collective determination highlights a burgeoning spirit of entrepreneurship, promising a brighter future for themselves and for Fiji as a whole.