Namaka, located in Nadi, is emerging as one of the Western Division’s most vibrant business hubs, not only for its supermarkets and offices but also for a bustling community of small street vendors. For many vendors, the streets of Namaka are not merely marketplaces; they represent a means to earn a livelihood, support families, and contribute to the local economy.
Among these vendors is Kinisimere Turuva, a 66-year-old who has been selling home-cooked meals for four years. Turuva shared that her small business is essential for providing for her granddaughter, who lives with her and attends primary school. She expressed the importance of her work, stating, “This small business is what keeps us going every day. It helps me put food on the table and pay for my granddaughter’s school needs. I may not earn much, but this work gives me strength and a sense of purpose to carry on.”
Another vendor, Emosi Vidre, moved to the flea market in Namaka nearly five years ago. After leaving his formal job during the COVID-19 pandemic, he turned to vending, a decision he reflects on positively. “There are challenges, but I stay positive and keep pushing forward. Selling here has been one of the best choices I’ve made. I want to encourage other Fijians to take up small businesses. It’s a good way to sustain your livelihood and support your families.”
As Namaka continues its growth as a commercial hub, the presence of vendors like Turuva and Vidre is vital. They offer affordable meals and fresh produce, showcasing a resilience that is emblematic of Fiji’s informal economy. Their stories echo similar narratives shared by vendors from Suva, such as Peniana Matai and Tokasa Wati, who have also navigated challenges in their journey to sustaining their livelihoods through entrepreneurship.
Like the vendors in Namaka, Matai and Wati highlight the unwavering spirit and determination prevalent among market sellers in Fiji. Matai, who left her casual job for the Suva Municipal Market, now earns significantly more, illustrating the opportunities that arise from embracing such entrepreneurial roles. Wati’s success in farming and her advice to leverage land for financial stability show a shared commitment across Fiji’s markets to overcome obstacles and uplift communities.
The experiences of vendors in both Namaka and Suva serve as a testament to the power of community support, resilience, and entrepreneurship. In a landscape where challenges are prevalent, these individuals exemplify hope, encouraging others to pursue similar pathways to improve their circumstances and contribute to their communities.