Writer and director Greg Jardin’s debut feature film, “It’s What’s Inside,” is now available for streaming on Netflix, and it has generated significant buzz since premiering at Sundance. The film blends elements of mystery and body-swapping as it follows a group of friends at a mansion party who accidentally switch bodies due to a mysterious machine. The movie’s success story is rooted in an intense bidding war that erupted shortly after its premiere, with Netflix ultimately acquiring the rights for a staggering $17 million.
Reflecting on the experience, Jardin described it as surreal, considering they had created the film on a low budget. The initial excitement stemmed from simply being accepted into the Sundance festival, but the fast-paced offers that followed took him by surprise. “I still can’t believe they spent this much money on this movie,” Jardin expressed his gratitude toward Netflix.
Despite the film’s current success, the journey to bring “It’s What’s Inside” to life began eight years ago, with Jardin and producer Jason Baum discussing the original concept in a more ambitious form. Baum advised Jardin to streamline the script to better fit a first-time director’s capabilities, which led to a more focused narrative involving eight partygoers, a suitcase containing a sci-fi device, and the consequences of chaotic body-swapping.
Jardin aimed to maintain clarity amid the confusion inherent in a body-swapping plot. He incorporated visual techniques, such as split screens and strategic lighting, to help the audience track character identities as they changed throughout the film.
Producer Jason Baum, who has worked with renowned directors, emphasized his hands-on involvement in the production process, from hiring crew members to selecting filming locations in Oregon. According to Baum, it was essential to support Jardin creatively and logistically to achieve the best version of the film.
The project gained further momentum when producer William Rosenfeld read Jardin’s “thrilling and unique” script in 2021. Acknowledging Jardin’s relentless dedication, Rosenfeld mentioned that the initial concept evolved significantly. The film required extensive collaboration and additional post-production time to refine Jardin’s artistic vision.
One aspect Jardin was particularly focused on was the film’s ending, which underwent changes from an earlier darker draft. The final version aimed to empower the character Shelby, offering her more agency in the resolution. Jardin noted the interesting discussions around different interpretations of the film’s ethical implications.
Now with “It’s What’s Inside” streaming on Netflix, Jardin is already contemplating his next project—a dramatic thriller—and remains open to the possibility of a sequel. Although there’s no concrete plan for a follow-up, he has been surprised by the interest it has generated.
As Jardin reflects on his newfound experience in the film industry, he emphasizes the importance of understanding the business aspects of filmmaking. He admits that, despite the film’s success, financial realities can be complex and not entirely reflective of the glamor often associated with Hollywood.