Movie enthusiasts are buzzing with excitement as mysterious posters have surfaced across New York City, hinting at a captivating magic show potentially tied to the upcoming film, Now You See Me, Now You Don’t. Many believe these clues lead to a surprise performance by Academy Award-nominated actor Jesse Eisenberg this weekend.
The posters, which invite viewers to “See My Friend Jesse Perform a Magic Trick” at Tompkins Square Park on Saturday, October 25, feature a QR code that directs curious minds to a Partiful invitation. This invitation currently boasts 279 RSVPs, although it provides scant detail, instructing attendees to gather at the Temperance Fountain.
The “Jesse” mentioned in the posters is presumed to be Eisenberg, who portrays J. Daniel Atlas, a member of the Four Horsemen—a group of dazzling magicians—in the Now You See Me franchise. With the third film in the series set to release on November 14, speculation is rife that this weekend’s performance acts as an promotional event for the movie. The logo on the flyers, matching that of the Four Horsemen, has only intensified these assertions.
Online theories abound regarding what kind of magic trick Eisenberg might perform. Some fans are whimsically hoping for a trick that makes New York rent vanish, while others tongue-in-cheek suggest that the recent heist at the Louvre is part of the film’s marketing scheme.
The Now You See Me series intricately weaves plots involving grand theft and illusion, such as the original film that depicts the Horsemen reportedly stealing €3 million from a French bank.
This event is part of a broader trend, as Manhattan parks increasingly serve as venues for pop-up events and creative marketing tactics. A notable example from October 2024 occurred at Washington Square Park, where a Timothy Chalamet look-alike competition attracted so many participants that authorities had to intervene. This kind of guerrilla marketing has inspired similar events globally, further connecting fans to their favorite celebrities and cinematic experiences.
As anticipation builds for this sensational magic trick, fans are left wondering just how Eisenberg will captivate the crowd and whether this spectacle will add to the mystique surrounding the highly anticipated film.