In the ongoing competition among morning news shows, ABC’s Good Morning America has retained its position as the most-watched morning program for the ninth consecutive week. According to recent Nielsen data, Good Morning America attracted an average of 2.686 million total viewers and 442,000 viewers in the key A25-54 demographic during the week of April 28. This reflects a slight increase of 1% in total viewers compared to the previous week, although there was a 5% decrease in the key demo.
Comparatively, NBC’s Today show trailed with 2.572 million total viewers, maintaining steady numbers from the week before. However, Today led in the key demographic, capturing 598,000 viewers in the A25-54 age range, albeit down 2% from the previous week. Year-over-year, Today experienced a decline of 7% in total viewers and 11% among the key demographic.
CBS Mornings follows in third place, recording 1.924 million total viewers and 302,000 in the A25-54 demographic. The program saw a modest gain of 1% in total viewers but a decline of 4% in the key demo. Over the past year, CBS Mornings has seen a drop of 11% in total viewers and a significant 29% in the key demographic.
Good Morning America features a strong lineup of anchors including Robin Roberts, George Stephanopoulos, Michael Strahan, and Lara Spencer, with Ginger Zee serving as co-host and chief meteorologist. NBC’s Today is co-anchored by Savannah Guthrie and Craig Melvin, while CBS Mornings includes Gayle King, Nate Burleson, and Tony Dokoupil.
This latest round of ratings highlights the enduring popularity of Good Morning America and the intense competition among morning shows, each striving to connect with their audiences in an evolving media landscape. While viewer trends show fluctuations, these programs continue to adapt and provide relevant content to their viewers every morning.