Mora Namdar has been appointed as the new assistant secretary for consular affairs at the State Department, a position that gives her substantial control over U.S. visa approvals and revocations. This marks a significant advancement for Namdar, who was previously involved in U.S. foreign policy concerning the Middle East and North Africa and briefly served in this capacity during Donald Trump’s first term in 2020.
Namdar, the daughter of Iranian immigrants, also runs a mini-chain of beauty salons called Bam in Texas, which is recognized for its luxurious and artistic environment, featuring unique elements like a 20-foot flower wall. The salons have diversified services, including professional makeup sessions and various hair treatments.
Her confirmation has sparked discussion about the growing intersection of political influence and media oversight within the government. Namdar, who has contributed to controversial initiatives such as Project 2025, has called for reforming institutions like the U.S. Agency for Global Media, citing serious mismanagement and security risks. Her remarks note that consular officers possess the authority to revoke visas if individuals undermine U.S. foreign policy.
Namdar’s leadership role may influence the administration’s upcoming decisions regarding visa bans tied to various nations, particularly concerning actions against European citizens accused of censoring American viewpoints on social media. This decision aligns with the Trump administration’s ongoing efforts to impose restrictions in response to perceived censorship.
As Namdar steps into this influential role, her background in both law and business, combined with her commitment to national security, suggests an approach that will emphasize strict visa controls and the safeguarding of American interests abroad. The appointment illustrates the Trump administration’s focus on personnel choices that align with its broader policy goals, reflecting a continued commitment to reshape U.S. interactions on the global stage.