The 2024 World Series is set to expand its reach into India as MLB Network implements a fully cloud-based production system for its postseason broadcasts. This new approach leverages BitFire’s Media Platform, allowing the network to establish live game infrastructures in the cloud and tailor broadcasts for international fans.
Major League Baseball has made significant strides this year to grow the sport globally, from hosting the Dominican Republic Series during Spring Training to launching the season in South Korea and the MLB London Series. With Los Angeles Dodgers outfielder Shohei Ohtani, a prominent international star, participating in the World Series, MLB Network aims to engage a vast audience in India.
The partnership between MLB Network and BitFire has strengthened since its inception during the pandemic, when traditional production methods faced challenges. Jason Hedgcock, senior director of remote technical operations at MLB Network, remarked on how the collaboration started with the need for remote solutions and has since evolved into crucial infrastructure that facilitates large-scale international productions.
During this postseason, MLB Network is delivering a customized broadcast specifically for Indian viewers, integrating announcers both in India and in Secaucus, New Jersey. The cloud-based system allows for real-time communication and seamless incorporation of commentary and visual explanations that highlight the similarities between baseball and cricket.
Enhancements from last year’s broadcasts include the ability to incorporate up to 12 comparisons and replays during a game, enabling a richer viewing experience. Colin Bonzey, director of technical operations at BitFire, explained how their cloud infrastructure facilitates the mixing of live feeds, graphics, and commentary from various locations.
The scalability of cloud production is another advantage, as the MLB Network aims to expand its international outreach. With the capability to set up additional cloud environments with just a few clicks, they can produce multiple tailored broadcasts for different markets without needing additional physical resources.
This transition to cloud production also addresses constraints faced during major events like the World Series, where physical space for production teams is limited. By utilizing cloud tools, MLB Network can deliver broadcasts to international partners and manage complex productions efficiently.
Looking ahead, executives at MLB Network see cloud production as a long-term strategy to innovate and expand the game globally. Susan Stone, SVP of operations, emphasized the need for cost-effective solutions that can quickly adapt to various demands, including international markets and youth events.
As technology continues to advance, cloud production is expected to transform how sports broadcasts are managed worldwide, paving the way for a new era in sports broadcasting.