Miss Fiji Ailava Samuels has highlighted the critical role of kindness and the urgent need to address the rising issue of online abuse, which poses a significant threat to communities. Speaking at the World Safer Internet Day celebration in Nadi, Samuels underscored the alarming growth of social media engagement in Fiji, with data from the Fiji Online Safety Commission revealing that over 544,000 Fijians have become active users since October 2025.
She pointed out that the rapid shift to online platforms necessitates immediate efforts to create safer digital environments. According to the data, a concerning 61 percent of those subjected to online abuse are women, with Facebook accounting for 57 percent of these incidents.
“These aren’t just numbers—each statistic represents a real person, complete with feelings, aspirations, and vulnerabilities,” Samuels noted. She warned that online bullying and scams can have devastating effects on mental health, financial stability, and the future opportunities available to young individuals.
In her passionate address, Ms. Samuels called on leaders, role models, and influencers to champion responsible online behavior. She stressed the importance of educating young people about the implications of their actions online and encouraged a collective stance against online hate. Furthermore, she emphasized the need to support those affected by digital violence and to cultivate a culture of compassion and respect within communities.
Samuels’ fervent message serves as a timely reminder of the collective responsibility to foster a safe internet environment that promotes positive engagement among all users. By encouraging kindness and understanding, there is hope that communities can work together to combat online abuse and create supportive spaces for everyone.