Illustration of Million-Dollar Booze: Inside the World of High-End Alcohol Collecting

Million-Dollar Booze: Inside the World of High-End Alcohol Collecting

In recent years, alcohol collectors have spent over a million dollars, whether at auctions or through private sales, to acquire particularly prized bottles of liquor and wine.

Last January, Vietnamese collector Viet Nguyen Dinh Tuan spent more than $2 million on a rare bottle of cognac in a private sale. This was not Viet’s first expensive alcohol purchase. It is estimated that his spirits collection is valued at over $190 million, according to the Guardian.

While many people can enjoy a good bottle of wine or liquor for less than $100, for connoisseurs and collectors, high-end alcohol is seen as an investment comparable to fine art or sports cars. This is especially true for whiskey and wine, both known to improve with age.

Learn more about the most expensive bottles of alcohol ever sold.

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