Illustration of Million-Dollar Booze: Inside the World of High-End Alcohol Collecting

Million-Dollar Booze: Inside the World of High-End Alcohol Collecting

In recent years, alcohol collectors have spent over a million dollars at auctions and private sales to acquire highly sought-after bottles of liquor and wine.

Last January, Vietnamese collector Viet Nguyen Dinh Tuan paid more than $2 million for a rare bottle of cognac in a private transaction. This significant purchase is just one example of Viet’s extensive collection, which the Guardian estimates to be worth over $190 million.

While many can enjoy a bottle of wine or liquor for under $100, for connoisseurs and collectors, high-end alcohol is seen as an investment similar to fine art or sports cars. This is particularly true for whiskey and wine, both of which are known to improve with age.

Learn more about the most expensive bottles of alcohol ever sold.

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