Milana Vayntrub, widely recognized for her role as Lily in AT&T commercials, is reclaiming her narrative in a unique and empowering way after facing years of online harassment regarding her appearance. On December 10, the 38-year-old actress launched a playful fundraising initiative where her followers can contribute to selected causes in exchange for light-hearted, non-explicit photos.
Vayntrub’s first two fundraising campaigns have been notably successful, amassing over half a million dollars to support families affected by the Eaton Canyon fire in California and to aid disabled individuals in need. She emphasizes that her approach is rooted in philanthropy rather than explicit content, stating, “I know my body will tell me if something is morally misaligned.”
The actress has turned the narrative around unwelcome attention and objectification she faced throughout her career into an opportunity for collaboration and consent. She views this initiative as a positive shift, transforming objectification into mutual agency between her and her supporters. “It’s changed from objectification to collaboration,” she said.
Vayntrub describes this project as “the best thing I’ve ever been part of,” indicating her enthusiasm for the work she is doing. Additionally, she plans to engage her fans in choosing future causes, further fostering a sense of community and shared purpose.
This initiative not only allows Vayntrub to take charge of her own image but also highlights the potential of social media platforms to effect real change through innovative fundraising methods. With her unique approach, she is paving the way for others to find their voice in the face of adversity and turn challenges into opportunities for good.