Eparama Mototabua is a dedicated carrier driver hailing from Naqarawai Village in Namosi, actively running a transport business that links his rural community to the bustling city of Suva. Committed to providing excellent service, Eparama ensures safe and timely transport for villagers and other passengers daily.
Operating with a steadfast work ethic, he often begins his day as early as midnight, especially when demand for transport is high. He explained, “On such days, I leave the village around 12 midnight, head to Suva, and return around 1 pm the following day, spending long hours on the road to provide for my family and passengers.”
Eparama attributes the success of his business to the quality of care he provides to his customers. He believes that respect and kindness are fundamental to establishing a thriving enterprise, noting, “When passengers are treated with care and friendliness, they are more likely to return and continue supporting my services.” His commitment to customer service reflects his professionalism and his dedication to maintaining positive relationships with those who rely on his transportation.
As the family’s sole provider, Eparama takes pride in his responsibility to ensure his business thrives. He elaborates on his determination, stating, “I take pride in being able to provide for my family through my work and recognize that my determination and consistency are what keeps my business running.” This dedication is underscored by a lifelong passion for driving, which he pursued from a young age.
Despite the numerous rewards of his profession, Eparama faces challenges, particularly when villagers depend on him to sell their produce in Suva. He admits that selling can be difficult on slower days, leading to long hours parked at the Suva Municipal Market carpark, which can add financial pressure due to increasing parking fees. “This adds financial pressure and reduces our overall earnings from the trip,” he remarked, emphasizing the balancing act he must maintain.
Remaining optimistic, Eparama reflects on how his transport business has not only provided a stable income but also helped him achieve significant personal milestones. “Through this hard work, I managed to build a house for my family and buy another vehicle for use in the village,” he shared.
His business has diversified as well, now offering vehicle hire services for special occasions such as family gatherings and village functions. Eparama notes that the festive season brings the highest demand for his transport services, with more people traveling and seeking assistance.
Ultimately, for Eparama, driving transcends being merely a job; it embodies his passion and commitment to his family and community, making a meaningful contribution to the lives of those around him.