Former First Lady Michelle Obama is gearing up to promote her highly anticipated book on fashion, titled “The Look,” through an exciting new six-part companion series to her successful podcast “IMO,” co-hosted with her brother, Craig Robinson. The series is set to feature a stellar lineup of guests, including renowned actress Jane Fonda, trailblazing model-activist Bethann Hardison, and former J. Crew executive Jenna Lyons.
The media company founded by Michelle and former President Barack Obama, Higher Ground, has announced that “IMO: The Look” will premiere on November 5, with fresh episodes released weekly for six consecutive weeks. The book, which chronicles Michelle Obama’s personal fashion journey during her time in the White House and beyond, is scheduled for release just one day earlier, on November 4.
Before the podcast series launches, Obama will make a special appearance at the Brooklyn Academy of Music alongside entertainer and producer Tracee Ellis Ross. This event marks her first project since the publication of her bestselling memoir “Becoming,” which has achieved remarkable success as one of the most popular memoirs by a former political figure.
With the upcoming release of “The Look” and its associated podcast series, Michelle Obama continues to captivate audiences by combining her style, personal narratives, and cultural insights. This venture celebrates her significant influence in the fashion realm while sparking meaningful conversations about identity, self-expression, and the impact of personal choices in fashion.
The excitement surrounding “The Look” and the connected podcast is part of a broader trend where public figures utilize diverse platforms to connect more deeply with their audiences, sharing experiences and insights that resonate. This strategy is similar to initiatives in the lifestyle genre, such as Meghan Markle’s anticipated show “With Love, Meghan,” which focuses on creativity and everyday connections.
As the launch dates draw near, there is a palpable sense of enthusiasm among fans and followers, all eagerly anticipating the valuable insights and wisdom that Michelle Obama is sure to impart through “The Look.” This undertaking not only enhances cultural discourse but also inspires individuals to explore and express themselves through fashion.