Mercedes-Benz continues to showcase its ability to merge luxury with contemporary culture, unveiling a striking creation to celebrate the launch of the League of Legends World Championship 2025. The German automaker has introduced a unique CLA art car that draws inspiration from the tournament’s newly designed Summoner’s Cup trophy.
This piece transcends the typical notion of a show car, blending elements of sculpture and high-performance design. Developed in partnership with Riot Games, the CLA features a luxurious silver chrome finish adorned with blue sapphires and gold trim, mirroring the exquisite design of the Summoner’s Cup. Enthusiasts will find engravings that pay tribute to every World Championship winning team from 2011 to 2024, effectively transforming the vehicle into a mobile homage to esports and its rich history.
The CLA art car is part of Mercedes-Benz’s Class of Creators series, which showcases various art pieces derived from the new CLA model through collaborations with creative partners across diverse industries. The vision for this specific piece was fueled by the passion of the millions who have contributed to the global phenomenon that is League of Legends. The outcome is an extraordinary blend of gaming enthusiasm and the meticulous craftsmanship synonymous with German engineering, presenting a car more suited for a championship stage than the streets.
Since becoming the official automotive partner of Worlds in 2020, this year’s launch resonates on a deeper level, extending beyond mere branding. It signifies a heartfelt appreciation for the artistry embedded in gaming culture. To further highlight this innovative creation, Mercedes-Benz released a cinematic film that showcases the CLA art piece in all its luminous, trophy-like brilliance.
Running from October 14 to November 9 across major Chinese cities such as Beijing, Shanghai, and Chengdu, the Worlds 2025 event promises to feature this standout chrome-dipped CLA prominently. Whether viewed as a clever marketing strategy or a bold stint into modern art, one thing is certain: Mercedes-Benz has raised the bar with this remarkable League of Legends vehicle.
Rather than merely aiming to sell cars, Mercedes-Benz has leveraged this collaboration to demonstrate its understanding and respect for cultural trends. This remarkable fusion of gaming fervor and exceptional craftsmanship signifies a refreshing direction, one that few brands can navigate as successfully as Mercedes-Benz.