Melania Trump made her first post-election appearance on Fox & Friends, where she expressed pride in her son Barron’s interest in podcasts and promoted her latest Christmas ornament collection. This marks the third year that she has designed ornaments, which she describes as “very special” and inspired by the recent elections.
The collection is notably themed around patriotism, featuring colors of red, white, and blue. The most luxurious item in the range is the “USA Star” ornament, available for $90, which showcases the inscription “USA” in the center. Each ornament comes with her engraved signature and includes an option for a digital collectible.
Interestingly, this new venture contrasts with Melania’s previous remarks about Christmas decorations. In 2020, leaked audio revealed her dismissing the demands of holiday decorating while serving as First Lady. This shift highlights a new focus on Christmas during her post-White House life.
In a broader context, Melania’s ornament collection represents a trend among public figures leveraging their personal brands, especially during the holiday season. This also showcases her adaptability in business after her time in the public eye.
In summary, Melania Trump is embracing the holiday spirit with her new ornament line, crafted with a patriotic flair and aimed at collectors and holiday enthusiasts. This move not only marks her return to the spotlight but also reflects a potential for positive growth in her personal brand post-administration.