Meghan Markle is celebrating her dedicated fans following the impressive debut of her lifestyle brand’s rosé wine, As ever, which sold out in under an hour. Just a day after the launch, she took to her Instagram to share anecdotes from eager buyers who went above and beyond to secure their bottles.
In one heartwarming story, a fan recounted setting an alarm specifically for the release time, delaying a dental appointment to grab the wine. Meghan responded, “This may be my favorite one!” highlighting the lengths some fans were willing to go to for the purchase.
Another fan shared how they had their spouse ready to assist with the purchase at the designated time, proudly showcasing their swift checkout time just one minute after the wine went live. Meghan applauded their teamwork, saying, “Love it! Well done, hubby.”
The 2023 Napa Valley Rosé became a hot commodity, selling out shortly after its online release on July 1, which was available through the As ever website in different quantities ranging from three bottles for $90 to a full case for $300.
In a recent Instagram update, Meghan shared a joyous photo of herself outdoors, expressing her gratitude and excitement for the future, with a caption saying, “Still soaking it in- feeling endlessly grateful. Cheers to what’s ahead!”
As ever described the rosé as “light, fresh and effortlessly celebratory,” carefully curated by Meghan herself. In addition to this successful launch, plans are underway to expand the brand into other alcoholic offerings, with a sparkling wine and additional varietals set to be introduced shortly.
This launch exemplifies not only Meghan’s ability to create a buzz around her brand but also the strong connection she has forged with her followers, who are enthusiastic supporters of her endeavors.