Meghan Markle’s As ever brand is ramping up for another drop, timed to the season 2 premiere of Netflix’s With Love, Meghan. The company announced on Aug. 25 that new products will go on sale the next day at 9 a.m. PT / 12 p.m. ET, continuing the brand’s habit of tying releases to fresh entertainment moments.
The news came with an Instagram image of Meghan watering plants in a garden, a scene that underscores the brand’s garden-to-table vibe. As ever has kept a steady cadence with prior launches in April and June, both of which sold out quickly, and wine offerings remain available on the site.
The Aug. 25 post promised a “delectable new fruit spread” as part of the drop and hinted at more fall offerings to come as the season shifts. A newsletter sent the same day teased the upcoming lineup and the transition into cooler weather, with Meghan noting the broader rollout of new items alongside the Season 2 premiere of With Love, Meghan.
Context on the brand shows a deliberate path: after debuting a range that includes fruit preserves, honey, teas, flower sprinkles and more, As ever also introduced wine, which is still sold on the site. Meghan has spoken openly about the brand’s growth process. In her Confessions of a Female Founder podcast, she described pausing restocks to keep the operation stable and to navigate the challenges of scaling from a home kitchen to larger production, drawing parallels to other founders who test and refine products before expanding.
In a March interview with PEOPLE, Meghan reflected on the twists and turns of launching a business, emphasizing the importance of learning and adaptability. She highlighted how scaling consumables—like jam—requires careful testing and a clear plan to manage expectations while staying true to the work she’s put in.
Bottom line: As ever’s latest product drop, synchronized with a Netflix premiere, reinforces Meghan Markle’s hands-on approach to building a lifestyle brand that emphasizes quality, small-batch craft, and steady growth. The upcoming fall offerings suggest a continued focus on seasonal flavors and curated goods that resonate with fans who have followed the brand since its early days.
Summary: The August release expands As ever’s lineup with a new fruit spread alongside existing preserves, honey, teas, sprinkles and wine, all while leveraging a Netflix moment to boost visibility. The brand’s ongoing emphasis on careful scaling and product testing remains central to its strategy, with fans hoping for continued timely drops and quality offerings.
Positive note: The collaboration with media moments, combined with Meghan’s transparent discussion of the brand’s growth and quality-control processes, paints a hopeful picture for sustained creative control and thoughtful expansion as As ever moves into fall.