Gary Deeb, an influential media columnist, passed away on May 17 in Charlotte, North Carolina, at the age of 79. Deeb’s career spanned from 1973 to 1983 in Chicago, where his columns provided readers with a behind-the-scenes look at the media industry during a time when traditional forms of media like newspapers, radio, and television dominated.
Notably, Deeb was recognized for his sharp and often scathing critiques, earning a reputation for his candid, sometimes harsh, reviews of entertainment personalities. For instance, he referred to singers Donny and Marie Osmond as “twerps” and described Shaun Cassidy as “a slack-jawed wimp.” His commentary, which was both readable and compelling, included anonymous quotes from industry insiders, such as one disparaging former Chicago news anchor Jane Pauley.
Deeb’s journalistic prowess caught national attention, getting him labeled by Time magazine in 1975 as the “terror of the tube.” In 1980, he switched to the Chicago Sun-Times, where he was given significant perks, and his work included a column that affected broadcasting dynamics for the Chicago Bears by criticizing the longtime broadcasting duo of Jack Brickhouse and Irv Kupcinet, which ultimately led to changes in the booth.
His influence extended beyond print; his endorsement could significantly boost careers, as shown when sportscaster Chuck Swirsky credited Deeb with helping draw listeners to his struggling radio show. In a surprising move, Deeb joined WLS-TV Channel 7 in 1983, perpetuating an ironic twist for a journalist who once vocally criticized such outlets.
Deeb’s early career began in Buffalo, where he worked in radio and television, eventually becoming a columnist for the Buffalo Evening News. Despite a brief stint in college, his passion for writing and journalism drove his professional success.
His legacy continues to resonate; colleagues and even newcomers to the media recognize the mark he left on the industry. Deeb’s approach to media criticism, characterized by humor and insight, has impacted generations of writers and critics. A private memorial for Deeb is currently in the planning stages.
Gary Deeb’s journey reflects not only the evolution of media in the late 20th century but also demonstrates the lasting power of critical journalism and its ability to shape public opinion and industry standards.