Fast food leader McDonald’s is extending its popular $5 meal deal for several more weeks.
According to a memo reported by Bloomberg, the majority of McDonald’s locations in the U.S. have agreed to continue the offer, which originally launched on June 25 for four weeks. This deal will now be available at about 93% of the restaurants nationwide, although the duration may differ by location, with some estimating the promotion could last into August.
As consumers navigate higher food prices, particularly in fast casual dining, this value offering from McDonald’s has proven successful. A recent analysis by foot traffic analytics firm Placer.ai revealed that the launch of the meal bundle significantly increased customer visits to McDonald’s restaurants, signaling its popularity among patrons.
The success of McDonald’s deal has prompted other fast casual dining chains to respond with their own promotions. For example, Arby’s has introduced a $9 bundle, while Sonic has made its $1.99 value menu a permanent offering. Taco Bell recently announced a limited-time $7 Luxe Cravings Box, alongside its $5 Taco Discovery Box and Cravings Value Menu.
Additionally, Burger King indicated that its $5 “Your Way Meal” bundle would be available longer than McDonald’s offer and earlier this month introduced new options as part of its “Fiery Menu.” Wendy’s has also entered the competitive pricing arena with a $3 breakfast bundle and a $5 combo called the “Biggie Bag.”