McDonald’s is set to delight its fans with the much-anticipated return of the Snack Wrap, which has been absent from the menu for eight years. The beloved item will make its comeback in 2025, now under the updated name “McCrispy Snack Wrap,” as part of the brand’s new “McCrispy” line.
The announcement follows months of speculation and hints dropped by the company, with McDonald’s USA President Joe Erlinger confirming the revival in a recent interview. He acknowledged the immense desire among fans for the Snack Wrap, stating there was a “cult following” for the product and mentioning the numerous emails he receives from enthusiasts.
Originally introduced in 2006, the Snack Wrap featured options of grilled or crispy chicken paired with ranch or honey mustard sauces, and a beef variant was briefly available before being discontinued in 2013. The wrap was ultimately removed from the menu in 2016, partly due to the time-consuming process required for preparation, which included steaming the tortillas and chopping the ingredients.
The decision to bring the Snack Wrap back seems to have been heavily influenced by social media and fan engagement. McDonald’s Senior Marketing Director, Guillame Huin, expressed gratitude towards the fans for their persistent requests and suggestions, declaring that their voices were instrumental in making the return a reality.
As we look forward to 2025, it’s clear that customer feedback can lead to significant changes in food offerings, highlighting the growing importance of consumer engagement in the fast-food industry. This move not only reinforces McDonald’s commitment to listening to its customers but also brings a sense of nostalgia and excitement for fans eager to revisit a favorite from the past.
Overall, the revival of the Snack Wrap not only signifies McDonald’s recognition of its dedicated customer base but also promises to deliver a delicious option that many have been craving for years.