McDonald’s has decided to extend its popular $5 meal deal for several more weeks, responding to consumer demand. According to a memo obtained by Bloomberg, most U.S. locations of the fast-food chain agreed to continue the promotion, which originally launched on June 25. The deal will remain available at about 93% of McDonald’s restaurants nationwide, although the specific duration may vary by location, with some outlets extending it until August.
The extension of this meal deal comes at a time when many consumers are feeling the pinch from rising food prices, particularly at fast casual dining establishments. The $5 bundle has proven to be a hit, significantly boosting foot traffic to McDonald’s locations, as revealed by foot traffic analytics from Placer.ai. This indicates that the promotion is resonating well with budget-conscious diners.
The competitive reaction from other fast casual dining chains is notable, with several jumping into the fray to offer similar deals. Arby’s has implemented a $9 bundle, while Sonic features a permanent $1.99 value menu. Taco Bell has introduced a $7 Luxe Cravings Box along with a $5 Taco Discovery Box and its Cravings Value Menu. Burger King announced an extension of its $5 “Your Way Meal,” and Wendy’s has rolled out both a $3 breakfast bundle and a $5 combo known as the “Biggie Bag.”
This competitive landscape highlights the ongoing battle among fast food chains to attract customers amidst rising prices, and it benefits consumers by providing them with more affordable dining options.
Overall, McDonald’s strategic move not only aids its business during challenging economic times but also offers hope for consumers looking for quality meals at reasonable prices.