McDonald’s has reintroduced its iconic character cups for a limited time, stirring nostalgia among those who grew up enjoying Happy Meals. Starting August 13, customers can receive a new Collector’s Edition cup when they purchase select breakfast and meal options including the Sausage McMuffin with Egg, the 10-piece Chicken McNuggets, and the Big Mac, all served with fries and a drink.
Available in over 30 countries, the cups will showcase six different designs, either in embossed glass or Tritan plastic, highlighting collectible themes from various years. Items featured include popular characters like the Coca-Cola polar bear, Pet Lovin’ Barbie, and editions tied to “Shrek the Third,” among others.
The line of collectible cups aims to celebrate McDonald’s rich history of collaborations and offers fans a tangible way to relive cherished memories. Morgan Flatley, McDonald’s global chief marketing officer, expressed excitement about the return of these beloved keepsakes, noting their potential to evoke nostalgia for long-time customers while also appealing to a new generation.
The announcement follows a period of declining sales for the fast-food giant, prompting a strategic focus on affordability even as prices have increased in recent years. This move to reintroduce collectible cups is part of a broader strategy to attract value-conscious customers, building on the momentum generated by the recent $5 value meal promotion, which was extended due to increased customer traffic.