McDonald’s has decided to extend its popular $5 meal deal for a few more weeks. According to a memo cited by Bloomberg, a majority of the U.S. McDonald’s locations have agreed to continue the promotion, which initially started on June 25.
The meal bundle will be available at approximately 93% of restaurants across the nation, although the duration of the promotion may differ by location, with some franchises choosing to extend it until August.
As consumers continue to navigate higher food prices, particularly in fast casual dining, this bundle has proven to be beneficial for McDonald’s. Recent analysis from foot traffic analytics firm Placer.ai indicated a significant increase in visitors to McDonald’s outlets shortly after the promotion launched, highlighting its appeal to customers.
The success of this deal has prompted other fast casual dining chains to respond with their own promotions. For instance, Arby’s has introduced a $9 bundle, while Sonic has unveiled a permanent $1.99 value menu. Taco Bell recently announced a limited-time $7 Luxe Cravings Box alongside its existing $5 Taco Discovery Box and Cravings Value Menu.
Additionally, Burger King has extended its $5 “Your Way Meal” and introduced new items with its “Fiery Menu.” Wendy’s has also participated in the promotion battle with a $3 breakfast bundle and a $5 combo known as the “Biggie Bag.”