McDonald’s is extending its popular $5 meal deal for several more weeks. According to a memo reported by Bloomberg, most McDonald’s locations in the U.S. have opted to continue the promotion, which initially began on June 25 for four weeks. This deal will be available at approximately 93% of the restaurants nationwide, with specific promotion lengths varying by location; some franchises are extending the offer until August.
As consumers face rising food prices, particularly in the fast-casual dining sector, the McDonald’s meal deal has proven beneficial for the chain. Foot traffic analytics firm Placer.ai noted a significant increase in visitors to McDonald’s restaurants after the launch of the deal, indicating its popularity among customers.
The success of McDonald’s promotion has prompted other fast-casual dining chains to respond with their own offers. Arby’s introduced a $9 bundle, while Sonic launched a permanent $1.99 value menu. Taco Bell announced a limited-time $7 Luxe Cravings Box alongside its existing $5 Taco Discovery Box and Cravings Value Menu.
In late May, Burger King extended its $5 “Your Way Meal” to outlast McDonald’s deal, while also introducing new items under its “Fiery Menu.” Wendy’s has joined the discount trend with a $3 breakfast bundle and recently added a $5 combo called the “Biggie Bag.”