McDonald’s has decided to extend its popular $5 meal deal for several more weeks, according to a memo shared by the fast food giant. The promotion, which initially began on June 25, has gained approval from the majority of its U.S. locations and will remain available at approximately 93% of restaurants across the country. However, the specific duration of the promotion may vary by location, with some opting to continue the deal until August.
The decision comes at a time when many consumers are grappling with high food prices, particularly in the fast casual dining sector. McDonald’s bundle has proven successful in attracting customers, as indicated by increased foot traffic following the launch of the deal, according to analytics firm Placer.ai.
In response to McDonald’s competitive pricing, other fast casual dining chains are adjusting their own offerings. Arby’s has introduced a $9 bundle, while Sonic has established a permanent $1.99 value menu. Taco Bell recently announced its $7 Luxe Cravings Box alongside the existing $5 Taco Discovery Box and Cravings Value Menu.
Meanwhile, Burger King has prolonged its $5 “Your Way Meal” bundle and introduced new items under its “Fiery Menu.” Wendy’s is also participating in the value competition, offering a $3 breakfast bundle and a $5 combo known as the “Biggie Bag.”