Fast food powerhouse McDonald’s has decided to extend its popular $5 meal deal for several more weeks due to its success among consumers. According to recent reports, a majority of McDonald’s locations across the United States have agreed to continue this promotion, which initially launched on June 25.
The $5 meal bundle will remain available at approximately 93% of McDonald’s restaurants nationwide, although the promotion’s duration may vary from one location to another. Some outlets have chosen to run the deal until August in response to increased customer demand.
Amidst rising food prices, particularly in fast-casual dining, this move has proven beneficial for McDonald’s. A recent analysis by Placer.ai indicated a significant uptick in foot traffic shortly after the launch of the deal, highlighting its appeal to budget-conscious consumers.
The $5 meal deal has also prompted other fast casual dining chains to respond with competitive offers. For instance, Arby’s has introduced a $9 bundle, while Sonic has established a permanent $1.99 value menu. Taco Bell recently announced a $7 Luxe Cravings Box promotion, in addition to its existing $5 Taco Discovery Box and Cravings Value Menu. Furthermore, Burger King has extended its $5 “Your Way Meal” bundle and added new items, while Wendy’s has entered the promotional fray with a $3 breakfast bundle and a $5 combo called the “Biggie Bag.”
Overall, McDonald’s strategy not only increases its customer traffic during challenging economic times but also stimulates competition within the fast food industry, potentially benefiting consumers with more value-oriented offerings.
This extension of the meal deal reflects a growing trend among fast food chains to adapt to the changing financial landscape faced by consumers and suggests a shift toward more affordable dining options in the fast-casual segment.