McDonald’s is extending its $5 meal deal promotion for several more weeks. According to a memo reported by Bloomberg, the majority of McDonald’s locations in the U.S. have agreed to extend the offer, which initially began on June 25.
The meal deal will be available at approximately 93% of restaurants across the country, although the promotion’s duration may differ by location, with some extending the deal through August.
As consumers face rising food prices, especially in the fast casual dining sector, the McDonald’s bundle is proving to be beneficial for the company. Recent data from foot traffic analytics firm Placer.ai showed a significant increase in customer visits to McDonald’s restaurants following the launch of the promotion, indicating its popularity with consumers.
This success has raised concerns among other fast casual dining chains, prompting them to introduce their own competitive deals. Arby’s has rolled out a $9 bundle, while Sonic has introduced a permanent $1.99 value menu. Moreover, Taco Bell announced a $7 Luxe Cravings Box for a limited time, alongside its existing $5 Taco Discovery Box and Cravings Value Menu.
In response to McDonald’s promotion, Burger King recently stated that its $5 “Your Way Meal” will be available longer than McDonald’s deal, and has introduced new items within its “Fiery Menu.” Additionally, Wendy’s has unveiled a $3 breakfast bundle and a $5 combo known as the “Biggie Bag.”